Key Individuals

Role & Position
Emily Keogh is a British director of Palm PR Ltd (company number 07193008), having been appointed on 17 March 2010. Palm PR is an independent, female-founded consultancy specialising in creative communications for the travel, hospitality, food, and drink sectors.

Professional Background & Recognition
A Cambridge University graduate (Newnham College), Emily began her career at global agency Ogilvy and founded Palm PR approximately 14 years ago. She has been recognised in the PR industry, including being shortlisted as PRCA’s “Consultancy Head of the Year”, and is active in initiatives supporting gender equality and business leadership.

Company Culture & Initiatives
Under Emily’s leadership, Palm PR promotes professional development and a supportive workplace culture. Initiatives include a dedicated Training Academy, mentoring programmes, bonus schemes, Lunch & Learn sessions, hybrid and remote work policies, and a social committee for wellbeing events.

Additional Engagements
Emily has also served as a judge for industry awards, including The Hotel Magazine’s Marketing Innovation Award (2024).

Role & Position
Sabina Mack is a communications and marketing professional with experience in client management, campaign strategy, and brand communications.

Professional Background
Sabina worked at greyzip Ltd, a Colchester-based digital marketing and SEO agency, where she held the role of Account Director. She joined greyzip in 2020 and remained with the company until her resignation in 2024 (documented by signed employment and resignation records), despite this period not being listed on her current LinkedIn profile.

During her tenure at greyzip, Sabina was a key client liaison, contributing to campaign management, communications planning, and strategy development.

Current Role
Following her departure from greyzip, Sabina joined Palm PR Ltd, a London-based PR and communications agency.

Professional Summary
Sabina’s career reflects a trajectory from regional digital marketing into London’s PR sector, demonstrating her experience in communications, marketing strategy, and client relationship management.

Richard Nyande – No longer employed by Palm PR

Role & Position
Richard Nyande is a multi-disciplinary technologist and creative technologist, currently acting as a UX Manager at Palm PR Ltd.

Professional Background
He was appointed director of Yande Studio Ltd on 5 October 2024, as recorded in publicly accessible Companies House records.

Key Projects & Contributions
Richard led the development of the ‘Palm PR Dashboard’, a Laravel-based internal platform that transforms PR campaign tracking and strategic planning through modular UI and analytics tools.

Professional Summary
Richard brings a unique fusion of full-stack development and UX design to PR operations. His technical contributions empower Palm PR to manage, visualise, and optimise campaign performance with sophisticated precision.

Role & Position
James Coxon is an Account Executive with expertise in technical SEO.

Professional Background
Formerly at greyzip Ltd, James focused on delivering technical SEO audits, website optimisation, and campaign support. His work underpinned the agency’s performance-driven SEO services, helping clients enhance their digital visibility.

Current Role
James appears to have transitioned to Palm PR Ltd, leveraging his technical SEO experience within a communications and PR context.

Professional Summary
With a foundation in SEO and digital strategy from greyzip, James brings a technical edge to PR communications, integrating campaign metrics with online visibility insights.

Role & Position
Liam Keogh served as a Director of Palm PR Ltd (company number 07193008), having been appointed on 1 February 2014 and resigning on 25 October 2023, as listed in Companies House records.

Professional Background
Liam is a communications, marketing, and PR specialist with nearly two decades of experience. He co-founded Palm PR in 2010 alongside his sister Emily Keogh, contributing to its strategic development as a leading agency in the travel, hospitality, and food & drink sectors Palm PR. Prior to founding Palm PR, he worked as a journalist and operated in nightlife branding and media.

Industry Recognition & Advisory Roles
In 2023, Liam was named “Outstanding Professional” by the Public Relations and Communications Association (PRCA). He has also served as a Trustee and non-executive director, advising on growth and communications strategy for businesses and charities, including METRO, a UK-based organisation dedicated to sexual health and youth services.

Professional Summary
Liam combines strategic communications expertise with entrepreneurial leadership. His career spans journalism, agency-building, and consultancy, with a strong reputation in the UK PR landscape and a dedication to community-focused leadership.

This site is dedicated to transparency and accuracy. Every effort has been made to ensure that all information presented here is factual, evidenced, and legally compliant. Allegations are clearly identified as such and are subject to ongoing legal and regulatory review. All named individuals and organisations are invited to provide a right of reply, which will be published in full and without editing. Readers are encouraged to review the supporting evidence and form their own conclusions.